Digital Marketing Course

Master the essentials of digital marketing for effective online presence and growth.

Course Overview

Our comprehensive Digital Marketing course is designed to equip you with the essential skills to navigate and succeed in the digital landscape. From understanding core concepts to managing campaigns and analyzing results, this course provides a practical foundation for anyone looking to kickstart or advance their career in digital marketing.

Course Objectives:

  • Understand and apply core digital marketing skills.
  • Manage small to medium digital marketing campaigns.
  • Analyze campaign results using essential tools.
  • Build an actionable digital marketing plan.

Who is this course for?

  • Individuals looking to start a career in digital marketing.
  • Small business owners wanting to market their products/services online.
  • Marketing professionals seeking to update their skills.
  • Freelancers aiming to offer digital marketing services.

Course Outline

  • What is digital marketing?
  • Key digital marketing channels
  • Digital marketing funnel
  • Setting marketing goals & KPIs

  • Basic keyword research
  • On-page SEO (titles, meta, headings, content)
  • Introduction to off-page SEO (link building basics)
  • Basic technical SEO (site speed, mobile-friendliness)
  • Simple SEO tools: Google Search Console, Ubersuggest

  • Choosing the right social media platform
  • Content calendar creation
  • Basics of Facebook, Instagram & LinkedIn marketing
  • Organic vs. paid social media
  • Intro to Facebook Ads (campaign setup basics)

  • Content types: blogs, infographics, videos
  • Content planning and distribution
  • Writing for digital audiences (SEO + engagement)
  • Repurposing content for multiple channels

  • Building an email list
  • Writing effective emails (subject lines, body, CTA)
  • Introduction to email automation
  • Tools: Mailchimp, Brevo (Sendinblue), etc.

  • Introduction to Google Analytics 4 (GA4)
  • Tracking website performance
  • Monitoring key metrics (traffic, conversions, bounce rate)
  • Making data-driven improvements

  • Emerging trends: AI, video, influencer marketing
  • How to build a portfolio & get freelance work
  • Certifications & further learning paths

Student Reviews

Reviewer
Aisha Khan
(4.5/5)

"This digital marketing course is incredibly practical and easy to follow. I learned so much about social media and content creation. Highly recommend for beginners!"

Reviewer
Usman Ali
(5/5)

"The instructor's insights on SEO and analytics were invaluable. I can now confidently manage digital campaigns for my business. A game-changer!"

Reviewer
Sara Ahmed
(4/5)

"Good overview of digital marketing. Some parts felt a bit fast-paced, but overall, a solid foundation. The email marketing module was particularly helpful."

Reviewer
Bilal Hassan
(4.5/5)

"The course gave me practical tools and strategies that I could immediately implement. The analytics section was broken down very well."

Digital Marketing FAQs

Our digital marketing course covers an overview of digital marketing, SEO basics, social media marketing (SMM), content marketing, email marketing, and basic analytics & optimization. A detailed outline is provided in the course structure.

While various frameworks exist, common "Cs" in digital marketing often refer to aspects like Content, Context, Community, Convenience, Conversion, Coherence, and Control. Our course focuses on practical application of these concepts.

The 7 common types of digital marketing are Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Mobile Marketing, and Affiliate Marketing. Our course provides a solid foundation in the core areas.

Key "Cs" often highlighted in digital marketing include Customer (focus), Content (value), Context (relevance), Channel (reach), and Conversion (results). Understanding these helps in developing effective strategies.

Digital marketing is a vast field with numerous topics. Our course covers the most crucial areas, including SEO, SMM, content marketing, email marketing, and analytics, providing a strong foundational understanding across multiple disciplines.

SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Our course introduces fundamental SEO concepts and strategies.

Course Fee

PKR 30,000

Enroll Now

Course Features

  • Physical Classes
  • One-on-One Mentorship
  • Practical Workshops
  • Certificate of Completion
  • Lifetime Support
  • Comprehensive Study Material

Instructor

Instructor
Shabbir Essa

Mentor

Inspiring others with 10+ years of freelancing and global client expertise, Sir Shabbir is a mentor, trainer, and SEO coach.

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